Roles and Responsibilities:
Create and schedule daily Instagram posts, reels and stories showcasing home decor products (Eg -styled photoshoots, user-generated content, trends like home makeover tips etc)
Develop content calendars aligned with product launches, holidays and artisan stories to boost brand storytelling.
Manage Instagram Ads (using Meta Business Suit) to target audiences interested in home decor, lifestyle and artisan crafts.
Engage with followers through DMs, collaborations etc