Job Description: Marketing Executive / Lead Generation
Specialist Company: Webasha Technologies
Location: Pune (Onsite)
Industry: Education / IT Training & Services
Type: Full-time Experience: 1–5 years (Freshers with digital marketing knowledge can apply) About Webasha Technologies :
Webasha Technologies is a premier provider of IT training and cybersecurity services. We offer professional training programs in Cloud, DevOps, Red Hat, and Cybersecurity for working professionals and students. We're on a mission to expand our market reach and build a high-performing marketing team focused on digital presence and lead generation.
Roles and Responsibilities
• Generate qualified leads for IT training and cybersecurity services from various platforms including IndiaMart, JustDial, Sulekha, and social media
• Manage and optimize lead generation campaigns across paid and organic channels
• Monitor and respond to leads from inbound marketing platforms, emails, and forms
• Collaborate with the sales team to ensure lead quality and follow-up
• Maintain lead data in the CRM with accuracy and follow-up reminders
• Develop and run basic marketing campaigns using WhatsApp, email, and SMS tools
• Assist in creating landing pages, graphics, or content when required
• Provide daily/weekly lead performance reports to management
Key Skills Required
• Knowledge of online platforms like IndiaMart, JustDial, Sulekha, Facebook Ads, and Google Ads
• Good understanding of digital marketing and lead generation tactics
• Basic graphic design and content writing skills are a plus
• CRM handling and campaign tracking
• Strong communication and coordination skills
Preferred Qualifications
• Bachelor’s degree in Marketing, IT, or related field
• Certifications in Digital Marketing (Google, HubSpot, etc.) are a plus
• Experience in education or training sector preferred
Perks & Benefits
• Competitive salary and incentive-based bonuses
• Access to free training and certifications from Webasha
• Career growth in marketing and business development
• Supportive and fast-paced work environment
How to Apply Send your updated resume and a short note about your marketing experience to hr.webasha@gmail.com