Key Responsibilities:
Plan, execute, and optimize digital marketing campaigns across channels like Google Ads, social media (LinkedIn, Instagram, Facebook), and email marketing.
Manage FirstLease’s social media pages—creating, scheduling, and analyzing posts to drive engagement.
Collaborate with the design and content teams to develop creative assets and messaging.
Run and monitor paid ad campaigns (PPC, social media ads) and track ROI.
Conduct keyword research, SEO audits, and on-page/off-page SEO to boost website visibility.
Work with internal teams and external partners to keep the website updated and aligned with campaign goals.
Analyze campaign performance using tools like Google Analytics, Search Console, Meta Business Suite, etc., and provide actionable insights.
Stay updated on industry trends, competitor activity, and digital innovations.