Digital Marketing Executive

Key Responsibilities

1. SEO

- Perform keyword research and competitor analysis.

- Implement on-page and off-page SEO activities.

- Manage website SEO, including meta titles, meta descriptions, headings, internal linking, and other on-page elements.

- Create and manage backlinks using ethical and effective SEO practices.

- Monitor keyword rankings, organic traffic, and overall website performance.

- Identify SEO issues and coordinate with the development team for necessary corrections.

- Prepare weekly and monthly SEO performance reports.

2. Google Ads / PPC

- Create, manage, and optimize Google Search and Display campaigns.

- Perform keyword research and competitor analysis.

- Manage bids, budgets, negative keywords, ad copies, and ad extensions.

- Monitor CPC, CTR, conversions, CPL, and ROAS.

- Optimize campaigns to improve lead generation and reduce cost per lead.

- Prepare regular campaign performance reports.

3. Social Media Marketing

- Manage company and client social media accounts.

- Plan and publish content on Facebook, Instagram, LinkedIn, and other relevant platforms.

- Develop social media content ideas, captions, hashtags, and posting schedules.

- Coordinate with the graphic designer for creative and visual requirements.

- Monitor engagement, followers, reach, traffic, and leads.

- Identify opportunities to improve social media performance.

4. Content Marketing

- Prepare content for websites, blogs, social media, and marketing campaigns.

- Write SEO-friendly website content and develop relevant blog topics.

- Assist in preparing marketing proposals and promotional content.

- Research industry trends, market developments, and competitor activities.

5. Lead Generation

- Generate B2B/B2C leads through various digital marketing channels.

- Research potential customers, target industries, and business opportunities.

- Use LinkedIn and other online platforms for business lead generation.

- Coordinate with the Sales/BDM team for lead follow-up and conversion.

- Maintain accurate lead data and digital marketing campaign records.

6. Analytics & Reporting

- Monitor website traffic and conversions using Google Analytics/GA4.

- Monitor website performance through Google Search Console.

- Track campaign performance, conversions, and lead sources.

- Prepare weekly and monthly digital marketing performance reports.

- Analyze marketing data and identify areas for improvement.

Required Skills

- Strong understanding of SEO fundamentals with practical SEO experience.

- Knowledge of Google Ads / PPC.

- Good understanding of Social Media Marketing.

- Working knowledge of Google Analytics/GA4 and Google Search Console.

- Strong keyword research and competitor analysis skills.

- Basic knowledge of HTML/CSS will be an advantage.

- Good written and verbal communication skills.

- Basic knowledge of Canva or other creative tools will be an advantage.

- Knowledge of WordPress/CMS will be preferred.

- Ability to analyze campaign data and prepare performance reports.

- Ability to manage multiple digital marketing activities simultaneously.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, IT, Mass Communication, or a related field.

- 1–3 years of practical digital marketing experience.

- Experience working with IT, software, or web development companies will be an advantage.

- Candidates with proven lead-generation experience will be preferred.

Preferred Candidate

The ideal candidate should be creative, analytical, result-oriented, and proactive, with the ability to independently manage digital marketing activities and contribute to lead generation, brand visibility, and business growth.

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• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.