Position: Digital Marketing Executive
Job Summary
We are looking for a Digital Marketing Executive who can drive website traffic, generate quality leads, and improve our online presence through SEO, paid advertising, and digital marketing strategies.
Key Responsibilities
Generate quality leads through digital marketing campaigns.
Plan, create, and manage Google Ads and Meta (Facebook & Instagram) Ads.
Optimize the company website for better performance and user experience.
Implement on-page and off-page SEO strategies to improve search engine rankings.
Perform keyword research and competitor analysis.
Monitor website traffic using Google Analytics and Search Console.
Create and optimize landing pages for lead generation.
Manage and improve conversion rates from marketing campaigns.
Track campaign performance and prepare monthly reports.
Coordinate with the design and content teams for marketing creatives and website updates.
Required Skills
Experience with Google Ads and Meta Ads.
Strong knowledge of SEO (On-Page, Off-Page, and Technical SEO).
Understanding of lead generation strategies.
Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
Basic understanding of website management (WordPress or similar CMS).
Good analytical and communication skills.
Qualifications
Bachelor's degree in Marketing, Business, IT, or a related field.
1–3 years of experience in Digital Marketing (Freshers with relevant certifications may also apply).