We are looking for a dynamic Social Media & Performance Marketing Officer who can independently manage the company’s social media presence while driving paid campaigns to generate leads, traffic, and conversions. This is a hybrid role that requires both organic growth expertise and strong performance marketing skills.
Develop and execute content strategies for platforms like Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
Create and manage engaging social media posts, reels, stories, and video content.
Plan, schedule, and manage the social media calendar.
Actively engage with followers, respond to comments, and grow community reach.
Track and report social media performance metrics: engagement, followers, reach, website traffic.
Plan, execute, and optimize paid marketing campaigns across Google Ads, Facebook/Instagram Ads, and YouTube.
Manage advertising budgets efficiently to maximize ROI and minimize Customer Acquisition Cost (CAC).
Perform audience segmentation, keyword research, A/B testing, and ad optimization.
Analyze campaign performance: CPC, CTR, CPA, ROAS, and lead quality.
Use Google Analytics and Meta Suite to track conversions and improve campaign performance.
Work closely with the design and content teams to create campaign visuals and videos.
Ensure organic and paid strategies are aligned for maximum brand impact.
Identify emerging trends and viral opportunities across platforms.
Strong expertise in both organic social media management and paid performance marketing.
Proficiency in Google Ads, Meta Ads Manager, Instagram, Facebook, LinkedIn, and YouTube.
Experience with Google Analytics, UTM tracking, and social media reporting tools.
Creative mindset for content ideation and copywriting.
Ability to analyze data and make performance-driven decisions.
Strong time management and ability to handle multiple campaigns simultaneously.
Google Ads, Meta Ads Manager
Google Analytics
Canva, Photoshop (Basic Graphic Design)
Video Editing Apps (CapCut, Premiere Pro, or similar)
Social Scheduling Tools (Meta Suite, Buffer, Hootsuite)