Job Title: Digital Marketing Executive
Department: Marketing
Location: Legal Capital Law Firm
Job Summary
Legal Capital Law Firm is seeking a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate quality leads, and enhance brand awareness. The ideal candidate will plan, execute, and optimize digital marketing campaigns across multiple platforms while ensuring all content aligns with the firm's professional standards and legal industry guidelines.
Key Responsibilities
Develop and implement digital marketing strategies to promote the firm's legal services.
Manage social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
Create engaging content for social media, blogs, email campaigns, and the company website.
Plan and execute SEO and SEM strategies to improve website visibility and search rankings.
Monitor and optimize Google Ads and social media advertising campaigns.
Coordinate with designers and content writers to develop marketing materials.
Update and maintain website content using a content management system (CMS).
Track website traffic, campaign performance, and lead generation using Google Analytics and other marketing tools.
Conduct keyword research and competitor analysis to identify growth opportunities.
Manage email marketing campaigns and maintain customer databases.
Build and maintain the firm's online reputation by monitoring reviews and responding professionally where appropriate.
Prepare monthly marketing performance reports with insights and recommendations.
Stay updated with digital marketing trends, algorithm changes, and best practices.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital marketing (experience in the legal or professional services industry is an advantage).
Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
Excellent written and verbal communication skills.
Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is preferred.
Ability to manage multiple projects and meet deadlines.
Required Skills
Digital marketing strategy and campaign execution
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social media management
Content creation and copywriting
Google Analytics and performance reporting
Email marketing
Lead generation
Data analysis and campaign optimization
Time management and organizational skills
Creativity and attention to detail
Meta Ads
Interest candidates can contact
Kalyani HR : 9000188062