About the Role
Dynixa is looking for a Digital Marketing & Content Executive who can support our digital marketing, SEO, content creation, course development, and online presence.
The ideal candidate should be comfortable working across multiple digital channels and should have a strong interest in technology, education, and digital marketing.
Key Responsibilities
### SEO & Website
• Perform on-page and basic technical SEO.
• Conduct keyword research and competitor analysis.
• Optimize website pages, course pages, blogs, titles, meta descriptions, and internal links.
• Monitor website traffic, keyword performance, and conversions.
• Work with WordPress and coordinate website content updates.
### Digital Marketing
• Support Google Ads, Meta Ads, YouTube Ads, and other digital campaigns.
• Assist with lead-generation campaigns for Dynixa Academy programs.
• Create and manage email and WhatsApp marketing campaigns.
• Monitor campaign performance, leads, CPL, conversions, and other key metrics.
• Suggest new strategies for increasing website traffic and generating qualified leads.
### Content & Social Media
• Create content for LinkedIn, Instagram, Facebook, YouTube, blogs, and other channels.
• Prepare marketing copy for landing pages, advertisements, emails, brochures, and campaigns.
• Create a content calendar and coordinate regular publishing.
• Research trending topics related to Data Engineering, Data Analytics, Data Science, Cloud, AI, and technology careers.
### Course Content & LMS
• Work with instructors to organize and develop course materials.
• Prepare and format PPTs, PDFs, assignments, quizzes, study materials, and other learning resources.
• Upload and organize course content in Dynixa's LMS.
• Help maintain consistent branding and formatting across course materials.
• Support creation of new technology courses and learning content.
## Required Skills
• SEO and keyword research
• Digital marketing
• Content writing
• Social media management
• WordPress
• Basic Google Ads and Meta Ads knowledge
• Google Analytics and Search Console
• Canva or similar design tools
• Microsoft PowerPoint/Google Slides
• Basic video editing
• Good written and verbal communication
• Ability to use AI tools effectively for research, content creation, and productivity
Knowledge of LMS, email marketing, CRM systems, YouTube marketing, and technology education will be an advantage.
## Preferred Candidate
• 1–3 years of relevant experience
• Good understanding of digital marketing and SEO
• Strong content-writing and research skills
• Comfortable learning new digital tools
• Able to independently manage multiple activities
• Interest in technology, AI, cloud, data, and online education
• Creative, organized, and results-oriented