Digital Marketing Executive

Job Summary:

We are looking for a results-driven PPC Expert with 1–2 years of hands-on experience in managing paid advertising campaigns. The ideal candidate will be responsible for planning, executing, and optimizing PPC campaigns across platforms like Google Ads and social media to drive qualified traffic, leads, and ROI.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, YouTube).

• Manage paid campaigns on Meta (Facebook & Instagram Ads) and other platforms.

• Conduct keyword research, competitor analysis, and audience targeting.

• Write compelling ad copies and test different creatives and CTAs.

• Optimize campaigns for CPC, CPA, CTR, and ROAS.

• Monitor daily budgets and bid strategies.

• Track conversions and performance using Google Analytics, Google Tag Manager, and platform dashboards.

• Prepare weekly/monthly performance reports with insights and recommendations.

• Stay updated with PPC trends, algorithm updates, and best practices.

• Coordinate with SEO, content, and design teams for campaign success.

Required Skills & Qualifications:

• 1–2 years of experience in PPC / Paid Advertising.

• Strong knowledge of Google Ads and Meta Ads Manager.

• Experience in keyword research and bid optimization.

• Understanding of conversion tracking and analytics.

• Ability to analyze data and optimize campaigns accordingly.

• Basic knowledge of landing page optimization.

• Good communication and reporting skills.

Why Join Us?

• Work on diverse projects across industries

• Growth-oriented learning environment

• Opportunity to handle real budgets and scale campaigns

• Collaborative and supportive team culture

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.