A Naukri Group company
LoginHire Local Staff
A Naukri Group companyLoginHire Local Staff
20,000 - 25,000 /month
D2h Property
Mulund (East), Mumbai
1 - 3 years Experience in Digital Marketing
Full Time
Digital Marketing Responsibilities for Direct 2 Home Property
As a digital marketer for Direct 2 Home Property, my responsibilities will focus on lead generation, branding, and content creation to drive business growth. Below is a structured breakdown of my core responsibilities.
Core Responsibilities
1. Lead Generation for New Projects
- Run targeted ads on Google, Facebook & Instagram for new residential/commercial projects.
- Set up lead forms, landing pages, and WhatsApp integrations.
- Use Google Local Services Ads (if available in your region) for hyperlocal visibility.
2. Social Media Presence & Brand Health
- Design and schedule weekly content: testimonials, property walkthroughs, tips on home buying, legal advice, rental income hacks, etc.
- Manage daily engagement: reply to comments, DMs, and maintain active stories/highlights.
- Use reels and shorts for algorithm push — especially behind-the-scenes, client meetings, or “before-after” transformations.
3. SEO and Website Optimization
- Optimize website/blog for keywords like “buy flat in [city]”, “2BHK under 80 lakhs”, “rental income in [area]”.
- Publish 2–4 blogs monthly offering advice, project reviews, or financial tips for real estate buyers.
4. Analytics and Reporting
- Track CPL (cost per lead), CTR (click-through rate), conversion rates on ads.
- Monitor Google Analytics, Facebook Insights, and UTM tracking on all campaigns.
- Optimize campaigns based on real-time performance metrics.
5. Email & WhatsApp Marketing
- Build and segment a property-seeker database.
- Send weekly property updates, upcoming project launches, and investment tips via WhatsApp & Email.
