Digital Marketing Executive

Urgent Hiring

Performance Marketing Executive

About the Company

We are a fast-growing Digital Marketing Company specializing in helping brands grow through data-driven digital marketing strategies. We are looking for a Performance Marketing Executive who is passionate about paid advertising, campaign optimization, client coordination, and achieving measurable business results.

Job Summary

The Performance Marketing Executive will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads. The candidate will also be required to coordinate directly with clients, understand their requirements, provide campaign updates, and ensure their marketing objectives are effectively achieved.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).

• Create and manage Search, Display, Shopping, Video, and Performance Max campaigns.

• Monitor campaign performance and optimize campaigns based on ROAS, CPA, CTR, CPC, CPL, and conversions.

• Conduct keyword research, audience research, competitor analysis, and A/B testing.

• Set up and monitor Meta Pixel, Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.

• Analyze campaign data and identify opportunities to improve performance and reduce acquisition costs.

• Manage advertising budgets effectively and ensure maximum ROI.

• Generate quality leads and support sales growth through performance marketing campaigns.

• Coordinate directly with clients to understand their business goals, campaign requirements, and performance expectations.

• Maintain regular communication with clients regarding campaign performance, updates, requirements, and optimization strategies.

• Handle client queries and concerns professionally and coordinate with the internal team for timely resolution.

• Prepare and present daily, weekly, and monthly performance reports to clients and management.

• Coordinate with the creative and content teams for ad creatives, copies, videos, and landing pages.

• Identify and troubleshoot campaign, tracking, and conversion-related issues.

• Stay updated with the latest trends, tools, algorithm changes, and best practices in digital advertising.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.

• Good understanding of Performance Marketing, Lead Generation, and Conversion Optimization.

• Knowledge of GA4, GTM, Meta Pixel, and Conversion Tracking.

• Strong analytical and data interpretation skills.

• Experience with campaign optimization and A/B testing.

• Good understanding of CPC, CPM, CTR, CPL, CPA, ROAS, and Conversion Rates.

• Strong client communication and coordination skills.

• Excellent presentation and reporting skills.

• Ability to handle multiple client accounts simultaneously.

• Ability to work in a target-driven and fast-paced environment.

• Strong problem-solving and decision-making abilities.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field.

• 1–3 years of hands-on experience in Performance Marketing.

• Previous experience working in a Digital Marketing Agency will be preferred.

• Experience in client handling/account management will be an added advantage.

• Candidates with proven experience in lead generation, e-commerce, or client campaign management will have an added advantage.

Key Performance Indicators (KPIs)

• Lead generation and conversion performance.

• Campaign ROI and ROAS.

• Cost per Lead (CPL) and Cost per Acquisition (CPA).

• CTR, CPC, CPM, and conversion rates.

• Monthly campaign performance and budget utilization.

• Client satisfaction and effective client coordination.

• Overall client/account performance.

What We Offer

• Competitive salary based on experience and skills.

• Career growth and learning opportunities.

• Opportunity to work with multiple brands and industries.

• Professional and collaborative work environment.

Salary

As per company standards and candidate experience.

• It is a Full Time Digital Marketing job for candidates with 6 months - 3 years of experience.