Digital Marketing Executive

Key Responsibilities

• Lead Generation & Sales Support

• Run targeted Google Ads, LinkedIn Ads, Facebook Ads, and WhatsApp campaigns.

• Collaborate with sales teams to drive conversions.

• Branding & Social Media Management

• Manage company presence across LinkedIn, Facebook, Instagram, and Twitter.

• Create content, creatives, and campaigns to build strong online branding.

• Handle WhatsApp Business API / WhatsApp Campaigns for promotions, product updates, and client engagement.

• Content & Marketing Collateral

• Develop engaging content for social media, WhatsApp blasts, emailers, website, and brochures.

• Coordinate with designers for impactful creatives and short videos.

• Analytics & Reporting

• Track campaign performance (SEO, SEM, PPC, WhatsApp CTR, SMM).

• Prepare weekly/monthly reports on leads generated, conversions, and campaign ROI.

• SEO & Website Optimization

• Improve organic visibility with SEO and keyword strategies.

• Manage landing pages to optimize lead generation.

Requirements

• Degree in Marketing, Business, or related field.

• Minimum 2 years’ experience in digital marketing with hands-on exposure to lead generation.

• Practical knowledge of WhatsApp Business tools, bulk messaging platforms, or CRM-integrated WhatsApp campaigns.

• Strong expertise in SEO, SEM, Google Analytics, and social media advertising.

• Ability to work independently and handle end-to-end marketing execution.

• Excellent communication and creative storytelling skills.

What We Offer

• Freedom to run and experiment with end-to-end marketing campaigns (including WhatsApp).

• Chance to shape the marketing strategy of a growing SaaS and mobile app business.

• Energetic, growth-oriented work environment.

• It is a Full Time Digital Marketing job for candidates with 6 months - 3 years of experience.