
Role Overview
This is not a routine digital marketing role.
We are looking for a world-class Digital Marketing & Brand Lead who understands how modern brands are built in the AI era — where:
Brand trust comes before performance scale
Social media educates and builds desire, not discounts
Search is evolving into Answer Engines (AEO)
AI platforms influence discovery and credibility
Long-term demand matters more than short-term CPL
This is an in-house leadership role, not an agency execution job.