Digital Marketing Executive

Urgent Hiring DIGITAL MARKETING EXPERT – AI & AUTOMATION
Contact: 9560442606

Industry: Textile Manufacturing
Location: Gandhi Nagar, Delhi – 110031
Salary: ₹25,000 – ₹35,000 per month
Working Days: 6 Days a Week
Fixed Weekly Off: Monday
Working Hours: 10:00 AM to 7:30 PM
Experience: 2+ Years Preferred

JOB OVERVIEW

We are looking for a Digital Marketing Expert with strong practical knowledge of Digital Marketing, AI Tools and Business Automation to join our textile manufacturing company.

The ideal candidate should be able to independently manage digital marketing activities, generate B2B leads, build the company's online presence and use AI-powered tools and automation workflows to improve marketing and business processes.

Candidates who have hands-on experience in creating AI automation workflows, lead-generation systems, CRM automation, content automation or marketing integrations will be preferred.

KEY RESPONSIBILITIES

1. DIGITAL MARKETING

• Develop and execute digital marketing strategies for the textile manufacturing business.

• Manage digital marketing campaigns across Meta, Google and other relevant platforms.

• Generate quality B2B leads from retailers, wholesalers, distributors, dealers, buyers and businesses.

• Manage and improve the company's online presence.

• Plan digital campaigns for textile products, collections and new product launches.

• Conduct competitor and market research.

• Track campaign performance and continuously optimize marketing activities.

• Monitor important marketing metrics such as leads, CPL, conversions, engagement and ROI.
  

2. AI & AUTOMATION

• Identify repetitive marketing and business activities that can be automated using AI and automation tools.

• Create AI-powered workflows for lead generation, lead management, follow-ups and reporting.

• Build automation workflows using platforms such as n8n, Make, Zapier or similar tools.

• Integrate different software, applications and platforms to automate business processes.

• Use AI tools for content creation, market research, data analysis and marketing.

• Automate lead collection and organize leads into CRM or databases.

• Create automated follow-up systems for potential customers and business enquiries.

• Use AI to improve productivity and reduce manual marketing work.

• Research and implement new AI tools that can benefit the business.
  

3. B2B LEAD GENERATION

• Develop strategies to generate B2B leads for the textile manufacturing business.

• Target wholesalers, distributors, retailers, garment businesses, fashion brands, exporters and other relevant buyers.

• Identify potential customers through online research, social media, Google, business directories and other platforms.

• Manage and optimize lead-generation campaigns.

• Maintain proper lead databases and track lead status.

• Create automated lead follow-up workflows wherever required.

• Coordinate with the sales team to improve lead conversion.
  

4. SOCIAL MEDIA & CONTENT MARKETING

• Manage social media platforms and digital communication.

• Plan content related to textile products, manufacturing capabilities, new collections and company updates.

• Create or coordinate social media posts, reels, product videos and promotional content.

• Use AI tools to generate content ideas, captions, scripts and marketing creatives.

• Research industry trends and competitor activities.

• Maintain a consistent and professional brand image across digital platforms.
  

5. WEBSITE & ONLINE PRESENCE

• Manage and improve the company's website and digital presence.

• Optimize product-related content for search engines.

• Assist with SEO activities and keyword research.

• Improve product pages and landing pages for better lead generation.

• Track website traffic, enquiries and conversions.

• Identify opportunities to improve online visibility.
  

6. MARKETING AUTOMATION & CRM

• Develop automated systems for capturing and organizing leads.

• Create workflows for enquiry management and follow-ups.

• Connect lead-generation platforms with CRM, spreadsheets, email or other business applications.

• Automate regular marketing reports.

• Create systems that reduce repetitive manual tasks for the marketing and sales team.

• Maintain proper documentation of automation workflows.
  

REQUIRED SKILLS

• Strong practical knowledge of Digital Marketing.

• Experience with Meta Ads and Google Ads.

• Knowledge of B2B lead generation.

• Good understanding of social media marketing.

• Strong knowledge of AI tools such as ChatGPT and similar platforms.

• Practical knowledge of AI automation and workflow creation.

• Experience with n8n, Make, Zapier or similar automation platforms will be preferred.

• Basic understanding of APIs, webhooks and software integrations will be an advantage.

• Knowledge of SEO and website marketing.

• Good understanding of marketing analytics and performance metrics.

• Good communication and problem-solving skills.

• Ability to research and learn new AI and marketing tools independently.

TEXTILE INDUSTRY EXPERIENCE

Candidates with experience in textile, garment, fashion, manufacturing, wholesale, B2B or related industries will be preferred.

Experience in marketing textile products, generating dealer/distributor enquiries, B2B lead generation or promoting manufacturing businesses will be an added advantage.

IDEAL CANDIDATE

We are looking for someone who can combine traditional digital marketing skills with modern AI and automation capabilities.

The candidate should not only know how to run advertisements or post on social media but should also be able to identify opportunities where AI and automation can save time, generate leads and improve business efficiency.

Candidates who can demonstrate previous AI automation projects, marketing workflows, lead-generation systems or successful digital marketing campaigns will be given preference.

Contact: 9560442606
Candidates with strong practical skills and relevant project experience are encouraged to apply.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.