Digital Marketing Executive

Botanix Industries is a botanical extraction and natural ingredients manufacturing company focused on standardized botanical extracts and value-added ingredients for the nutraceutical, pharmaceutical, food, wellness and personal care industries.

We are looking for a digitally driven marketing professional who can take ownership of Botanix Industries' digital presence, SEO, content distribution, email marketing, lead generation and digital demand-generation activities.

## Role Overview

The candidate will be responsible for managing Botanix Industries' complete digital marketing ecosystem — from website management and SEO to social media, EDM campaigns, email campaigns, AI-assisted content creation, lead generation, analytics and marketing automation.

This is a hands-on role. We are looking for someone who can plan, execute, measure and continuously improve digital campaigns rather than someone whose role is limited to social media posting.

# KEY RESPONSIBILITIES

## 1. Digital Marketing

• Develop and execute Botanix Industries' digital marketing calendar.

• Manage online brand visibility across relevant digital platforms.

• Plan campaigns for products, capabilities, industry developments and company initiatives.

• Coordinate digital campaigns with the sales and business-development teams.

• Identify new digital channels and emerging marketing opportunities.

• Track campaign performance and recommend improvements.

## 2. Website Management

• Manage and regularly update the Botanix Industries website.

• Create and publish product pages, blogs, case studies, news and company updates.

• Ensure website content is accurate, technically relevant and SEO-friendly.

• Identify broken links, outdated content and website performance issues.

• Coordinate with web developers when technical changes are required.

• Monitor website traffic, visitor behaviour and conversion opportunities.

## 3. Search Engine Optimization (SEO)

• Develop and execute an SEO strategy for Botanix Industries.

• Conduct keyword research for botanical extracts, nutraceutical ingredients and related B2B searches.

• Optimize website pages, product pages, headings, metadata and internal links.

• Develop SEO-focused blogs and technical content.

• Monitor keyword rankings and organic traffic.

• Identify backlink and authority-building opportunities.

• Track competitors' digital visibility and SEO strategies.

• Use Google Search Console, Google Analytics and relevant SEO platforms.

## 4. Social Media Management

Manage and grow Botanix Industries' presence on platforms including:

• LinkedIn

• Instagram

• Facebook

• YouTube

• Other relevant B2B and industry platforms

Responsibilities include:

• Develop monthly social media calendars.

• Create and publish posts, carousels, short videos and reels.

• Repurpose technical and corporate content into social-media formats.

• Manage CEO/MD thought-leadership content.

• Promote products, manufacturing capabilities, farmer initiatives and company milestones.

• Monitor engagement and audience response.

• Prepare monthly social media performance reports.

## 5. Email Marketing / EDM Campaigns

Take ownership of Botanix Industries' email marketing program.

• Develop targeted B2B email campaigns.

• Prepare EDMs for prospects, customers, distributors and industry contacts.

• Create campaign subject lines, email copy and calls-to-action.

• Segment databases based on industry, geography, role and buyer profile.

• Execute product-specific campaigns for Curcumin, Piperine, Bacopa and other botanical extracts.

• Conduct follow-up campaigns.

• Track open rates, click-through rates, responses and conversions.

• Maintain email campaign records.

• Continuously improve campaign performance through testing.

## 6. Lead Generation & Lead Management

This is a critical responsibility.

• Generate qualified B2B leads through digital channels.

• Track leads generated from website forms, email campaigns, LinkedIn, social media and digital campaigns.

• Maintain accurate lead records.

• Assign and coordinate leads with the sales/business-development team.

Track lead status from Lead → Qualified Lead → Opportunity → Customer•.

• Follow up internally on unaddressed leads.

• Prepare weekly lead-generation reports.

• Identify the highest-performing channels and campaigns.

• Maintain proper lead-source attribution.

## 7. AI-Assisted Content Development

Use modern AI tools to accelerate marketing execution while maintaining technical accuracy and Botanix's brand voice.

The candidate should be comfortable using tools such as:

• ChatGPT

• Claude

• Gemini

• Perplexity

• AI image-generation tools

• AI video-generation/editing tools

• AI writing and SEO tools

• Marketing automation platforms

AI should be used for research assistance, ideation, content creation, repurposing, campaign development and productivity, with all technical claims reviewed before publication.

## 8. Content Development

Create and coordinate:

• Product content

• Technical blogs

• LinkedIn articles

• Social media posts

• Email campaigns

• Case studies

• Product brochures

• Landing-page content

• Video scripts

• Infographics

• Industry articles

• CEO/MD thought leadership

The candidate should be able to convert technical manufacturing information into clear, credible B2B communication.

## 9. Analytics & Reporting

Track and report:

• Website visitors

• Organic traffic

• Keyword rankings

• Social media growth

• Engagement

• Email open rates

• Email click-through rates

• Leads generated

• Marketing-qualified leads

• Cost per lead where applicable

• Campaign conversions

• Lead-source performance

Prepare weekly and monthly digital marketing dashboards for the Head – Marketing.

# TOOLS & TECHNOLOGY

The candidate should have practical experience with several of the following:

### Analytics

• Google Analytics

• Google Search Console

• Looker Studio

### SEO

• SEMrush

• Ahrefs

• Ubersuggest

• Similar SEO platforms

### Email / Marketing Automation

• Zoho Campaigns

• Zoho CRM

• Mailchimp

• HubSpot or similar platforms

### Social Media

• LinkedIn Business tools

• Meta Business Suite

• YouTube Studio

### Content & Design

• Canva

• Adobe tools – advantage

• CapCut or equivalent video tools

### AI

• ChatGPT

• Gemini

• Claude

• Perplexity

• AI image/video tools

Experience with Zoho CRM and Zoho Marketing applications will be an advantage because Botanix Industries is building its broader business-management ecosystem on Zoho.

# DAILY RESPONSIBILITIES

• [ ] Check website enquiries and leads.

• [ ] Check email campaign responses.

• [ ] Monitor social media engagement.

• [ ] Review website traffic and important alerts.

• [ ] Check SEO performance.

• [ ] Update lead records.

• [ ] Coordinate with sales regarding new leads.

• [ ] Publish scheduled content.

• [ ] Develop/repurpose content.

• [ ] Monitor competitor activity.

• [ ] Respond/escalate relevant digital enquiries.

• [ ] Update campaign tracker.

• [ ] Maintain marketing asset library.

# WEEKLY RESPONSIBILITIES

• [ ] Prepare weekly lead-generation report.

• [ ] Review SEO performance.

• [ ] Review website analytics.

• [ ] Review social media performance.

• [ ] Review email campaign performance.

• [ ] Plan upcoming content.

• [ ] Review lead conversion status with sales.

• [ ] Identify new campaign opportunities.

• [ ] Research relevant industry trends.

• [ ] Report digital marketing issues and opportunities to Head – Marketing.

# CANDIDATE PROFILE

### Education

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, IT or related field.

• MBA in Marketing / Digital Marketing will be an advantage.

### Experience

1–4 years of experience in digital marketing, preferably in B2B, manufacturing, technology, pharmaceuticals, nutraceuticals, ingredients, chemicals or related industries.

Freshers with strong practical skills, portfolios and certifications may also be considered.

### Essential Skills

The candidate should be:

• Strong in digital marketing fundamentals.

• Good at written English.

• Comfortable with B2B marketing.

• Analytical and data-driven.

• Strong in SEO.

• Comfortable with email marketing.

• Comfortable managing social media.

• Familiar with CRM and lead tracking.

• Comfortable using AI tools.

• Able to work independently.

• Willing to learn new digital platforms quickly.

## KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured on:

• Website traffic growth

• Organic search growth

• SEO ranking improvements

• Qualified leads generated

• Lead conversion contribution

• Email campaign performance

• Social media growth and engagement

• Content production

• Website enquiry generation

• Campaign ROI

• Marketing database growth

• Timely execution of campaigns

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.