We are looking for a dynamic and highly adaptable Digital Marketing to lead and
scale our digital initiatives. This role is hands-on to start with, transitioning into a leadership
position as the team expands. The ideal candidate should be well-versed in leveraging AI
tools to drive efficiency, creativity, and performance across SEO, content, lead generation,
and video marketing.
Key Responsibilities
● Strategy & Execution: Develop and implement digital marketing strategies
aligned with business goals.
● SEO Leadership: Lead SEO efforts—on-page, off-page, and technical SEO to
increase organic visibility.
● Content & Creative: Create and oversee engaging digital content and creatives
using AI-based platforms.
● AI Integration: Actively use and explore AI tools to improve campaign efficiency,
automate processes, and scale output.
● Lead Generation: Plan and execute lead generation campaigns using digital
channels, data insights, and AI tools.
● Video & Visual Marketing: Create and manage short-form video content, reels,
and motion graphics with AI/video editing tools.
● Team Handling: Initially work independently, and progressively lead a digital
marketing team as the department grows.
Must-Have Skills
● Proven experience in SEO (must be an expert level).
● Proficiency with AI tools for:
○ SEO analysis (e.g., Surfer SEO, Clearscope, etc.)
○ Content creation (e.g., Jasper, Copy.ai, ChatGPT, etc.)
○ Design (e.g., Canva with AI, Adobe tools with AI plugins)
○ Video editing (e.g., Pictory, Descript, or similar)
○ Lead generation (AI CRM tools, automated workflows, etc.)
● Strong analytical skills and performance tracking via tools like Google Analytics,
Search Console, etc.
● Ability to work independently and scale up a high-performing team.Good to Have
● Experience with email automation, CRM systems, and paid ads
(Google/Facebook/LinkedIn).
● Understanding of A/B testing and conversion optimization.
● Knowledge of website CMS platforms like HTMlL JAVA.