Digital Marketing Executive

Birbal Marketing is looking for a results-driven Paid Ads Specialist / PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns across platforms like Google, Facebook, Instagram, Amazon and more. This role requires strong analytical skills, creative thinking, and the ability to work with cross-functional teams.

Key Responsibilities:

• Plan, execute, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms.

• Monitor and analyze campaign performance to ensure ROI goals are met.

• Continuously optimize ads by adjusting targeting, creatives, bidding strategies, and landing pages.

• Collaborate with the content and design teams to create ad creatives and landing pages that convert.

• Track KPIs such as CTR, CPC, CPA, ROAS, and prepare performance reports.

• Conduct A/B testing to identify best-performing ads and creatives.

• Stay updated with the latest trends in digital advertising and platform changes.

• Identify new paid media opportunities and recommend strategies to scale campaigns.

Job Requirements:

• Minimum qualification: [Minimum Qualification and Experience Range]

• Proven experience in running and optimizing Google Ads and Meta Ads campaigns.

• Strong understanding of SEO/SEM and digital analytics tools like Google Analytics.

• Ability to work independently, meet deadlines, and manage multiple projects.

• Excellent analytical, communication, and project management skills.

• Certification in Google Ads or Meta Blueprint (preferred, but not mandatory).

• It is a Full Time Digital Marketing job for candidates with 6 months - 4 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 6 months - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹15000 - ₹25000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., BIRBAL MARKETING.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 1 Digital Marketing Executive at BIRBAL MARKETING
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.