Skills & Experience (Essential):
Demonstrable experience in delivering high quality marketing solutions with positive, measurable results and a key focus on digital marketing, experience in brand marketing, market research or data analysis
Experience in planning and executing new product launches and/or increasing brand awareness of existing products and services
Experience in the development and implementation of digital communication strategies along with website and social media management
Excellent copywriting and proof-reading skills, with a very high-level attention to detail
Experience in planning and producing content for social media platforms like, Twitter, and LinkedIn etc.,
Detailed understanding of paid marketing through social media platforms like Facebook, Instagram, Twitter, and LinkedIn etc., and ability to produce reports and analysis based on the performance of each post/marketing campaign.
Conducting marketing activities on social media platforms like Twitter, and LinkedIn etc.,
Strong analytical skills needed for conducting marketing activities on social media platforms and plan customized approaches for campaigns on each of these platforms.
Hands-on experience with marketing automation systems
Extensive experience in Content-led marketing and Paid Marketing across multiple platforms including social media advertising and Google Ads (AdWords)
Highly analytical with ability to apply analytics to drive and deliver results and ROI
Strong understanding of customer and market dynamics and requirements
Strong knowledge of website analytics tools (e.g. Google Analytics)
SEO knowledge is an advantage.
Key Behavioral Competencies:
Creative thinker and able to develop contemporary marketing content
Create and maintain internal, partner and user relationships
Highly effective relationship building and relationship management skills
Able to read, analyze and interpret and communicate information effectively
Fluent in English with excellent communication skills across all key methods – oral (including presentations), written and non-verbal
Updated on the latest digital marketing trends Strong analytical skills and data-driven thinking
High on collaboration skills
Attention to detail