Digital Marketing Executive

22,000 - 28,000 /month

Bharat Gram Udyog

Sector 49 Gurgaon, Gurgaon

1 - 3 years Experience in Digital Marketing

2 Openings

Full Time

Job Highlights

Graduate and above

All genders

6 days working | Day Shift

Job Description

We are looking for a passionate and result-oriented Digital Marketing Executive who has hands-on experience in Facebook (Meta) Ads, Google Ads, and Social Media Management. The ideal candidate should be capable of planning, executing, optimizing, and scaling digital marketing campaigns to generate quality leads and increase online sales.

Key Responsibilities

Facebook (Meta) Ads

Create and manage Sales, Leads, Traffic, and Awareness campaigns.
Optimize campaigns based on ROAS, CPA, CTR, CPC, and Conversion Rate.
Create Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
Analyze campaign performance and provide actionable insights.
Perform A/B testing for creatives, audiences, and ad copies.

Google Ads

Manage Search, Performance Max, Shopping, Display, and YouTube campaigns.
Conduct keyword research and optimize bidding strategies.
Improve campaign Quality Score and reduce Cost per Conversion.
Monitor conversions and optimize campaign performance.

Social Media Management

Handle Facebook and Instagram pages.
Plan and schedule content calendars.
Coordinate with designers and video editors for creatives.
Increase engagement and brand awareness through organic content.

Website & Analytics

Monitor website performance using GA4.
Set up and manage Google Tag Manager and Meta Pixel.
Track user behavior and conversion events.
Coordinate with the website development team for landing page improvements.

Reporting

Prepare daily, weekly, and monthly marketing reports.
Analyze campaign data and present optimization plans.
Monitor KPIs including ROAS, CPA, CTR, CPC, CPM, Conversion Rate, and Revenue.

Required Skills

Hands-on experience with Meta Ads Manager.
Hands-on experience with Google Ads.
Knowledge of Google Analytics 4 (GA4).
Knowledge of Google Tag Manager (GTM).
Experience with Meta Pixel and Conversion API.
Understanding of Shopify or WordPress websites.
Good understanding of digital marketing funnels.
Strong analytical and problem-solving skills.
Good communication and reporting skills.
Ability to work independently and meet deadlines.

Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field.
2–5 years of experience in Performance Marketing.
Experience managing eCommerce campaigns is preferred.
Certifications in Google Ads or Meta Blueprint are an added advantage.

Other Details

It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.

More about this Digital Marketing Executive job

What qualifications and experience are required for this Digital Marketing Executive position?
Ans : Candidates should have a Graduate and above qualification with 1-3 years of experience.
What is the salary and job type for this role?
Ans : The salary for this Digital Marketing Executive job ranges between ₹22,000-₹28,000 per month. This is a Full Time job.
What shift and timings does this job follow?
Ans : This Digital Marketing Executive job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Sector 49 Gurgaon, Gurgaon.
How many vacancies are there for this Digital Marketing Executive job?
Ans : There are 2 vacancies for this Digital Marketing Executive role.
Is this job open for all genders?
Ans : Yes, this Digital Marketing Executive job is open for both male and female candidates.
What is the job location for this position?
Ans : The job location for this Digital Marketing Executive position is Sector 49 Gurgaon, Gurgaon.
What makes this Digital Marketing Executive job a good opportunity?
Ans : This Digital Marketing Executive job is a good opportunity as it offers a salary between ₹22,000-₹28,000 per month. This is a Full Time job and has 2 openings.