Digital Marketing Executive

25,000 - 35,000 /month

Bajrangi Astro

Sector 66 Noida, Noida

2 - 5 years Experience in Digital Marketing

1 Opening

Full Time

Skills Required

SEO

Google Analytics

Google AdWords

Digital Campaigns

Social Media

Job Highlights

Graduate and above

All genders

6 days working | Day Shift

Job Description

Job Summary:
We are seeking a performance-driven Google & Meta Ads Specialist to generate high-quality leads for our astrology services, including consultations, kundli analysis, and problem-solving sessions. The ideal candidate should have strong experience in lead generation campaigns across both platforms and a deep understanding of customer intent, emotional triggers, and buying psychology.

Key Responsibilities:

Plan, create, and manage ad campaigns on Google Ads and Meta (Facebook & Instagram) focused on lead generation
Conduct keyword research (Google) and audience targeting (Meta) for astrology-related services (love, career, marriage, etc.)
Write compelling, emotionally engaging ad copy and creatives that drive action
Optimize campaigns to reduce Cost Per Lead (CPL) and improve lead quality
Set up and manage conversion tracking (forms, calls, WhatsApp clicks) using Google Analytics, Google Tag Manager, and Meta Pixel
Continuously monitor and improve campaign performance (CTR, CPC, conversion rate, ROAS)
Perform A/B testing for ad creatives, audiences, and landing pages
Identify and eliminate wasted ad spend across both platforms
Generate performance reports with actionable insights and strategic recommendations

Requirements:

Proven experience with Google Ads (Search campaigns preferred) and Meta Ads (Facebook & Instagram)
Strong experience in lead generation (service-based businesses preferred)
Deep understanding of keyword intent, audience targeting, and user behavior
Knowledge of conversion tracking tools (GA4, GTM, Meta Pixel)
Ability to focus on lead quality, not just volume
Strong analytical and decision-making skills

Preferred (Nice to Have):

Experience in astrology, wellness, or consultation-based businesses
Familiarity with WhatsApp and call-based sales funnels
Knowledge of landing page optimization and CRO
Google Ads and/or Meta Certifications

Success Metrics:

Cost per Lead (CPL)
Lead-to-customer conversion rate
Return on Ad Spend (ROAS)
Overall lead quality

Experience:
2+ Years

Job Type:
Full-time

Other Details

It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.

More about this Digital Marketing Executive job

What skills and experience do you need for this Digital Marketing Executive job?
Ans : To apply for this Digital Marketing Executive job, candidates should have skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media along with 2-5 years of experience.
How much can you earn in this position?
Ans : You can earn between ₹25,000-₹35,000 per month in this Digital Marketing Executive position.
What shift and timings does this job follow?
Ans : This Digital Marketing Executive job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Sector 66 Noida, Noida.
How many openings are available for this position?
Ans : There is 1 opening available for this position.
Is this job open for all genders?
Ans : Yes, this Digital Marketing Executive job is open for both male and female candidates.
What work will you do in this role?
Ans : As a Digital Marketing Executive, you will work on skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media.
Where is this job located?
Ans : This Digital Marketing Executive job is located in Sector 66 Noida, Noida.
What kind of candidate is ideal for this job?
Ans : A candidate with skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media along with 2-5 years of experience is ideal for this Digital Marketing Executive job.
Why should you apply for this Digital Marketing Executive job?
Ans : This Digital Marketing Executive job offers a salary between ₹25,000-₹35,000 per month. This is a Full Time opportunity and has 1 openings available.