Digital Marketing Executive

Position: Digital Marketing Specialist ( Only Female )
Location: Howrah, West Bengal
Department: Digital Marketing
Company: Minu Fashions
Job Type: Full-Time

Summary

Minu Fashions is seeking an experienced and strategic Digital Marketing Specialist to lead and execute data-driven marketing initiatives. The ideal candidate will have a deep understanding of digital platforms, strong analytical capabilities, and a passion for performance marketing. You will be responsible for campaign execution, social media strategy, lead generation, performance tracking, and continuous optimization to support business growth and brand visibility.

Key Responsibilities

• Paid Marketing Strategy & Execution:
  Develop, lead, and manage end-to-end paid marketing campaigns across platforms such as Google Ads, Meta Ads, and other digital media.

• Campaign Performance & Analysis:
  Analyze and interpret campaign performance using Google Analytics, CRM dashboards, social media insights, and vendor-specific tools to optimize budget and ROI.

• Lead Generation & Conversion Optimization:
  Create compelling landing pages and lead generation forms, ensuring optimal conversion rates and seamless user experiences.

• Vendor Research & Partnerships:
  Identify and test partnerships with new vendors to expand audience reach and reduce acquisition costs.

• Cross-Team Collaboration:
  Work closely with content creators, designers, and sales teams to align messaging and maintain consistent brand communication across all digital platforms.

• Social Media Marketing & Content Planning:
  Plan and manage social media content calendars, publish engaging posts, and run targeted ad campaigns to grow and engage the community.

• Email Marketing:
  Build, manage, and analyze email marketing campaigns to drive engagement and nurture leads through the sales funnel.

• Market & Competitor Intelligence:
  Stay informed on market trends, competitor strategies, and changes in the digital landscape to identify new opportunities.

• Data-Driven Culture:
  Foster a test-and-learn approach through A/B testing, experimentation, and performance benchmarking.

• Tracking & Reporting:
  Apply UTM parameters for campaign tracking and reporting, ensuring accurate attribution and actionable insights.

Required Skills & Qualifications

• 2–5 years of proven experience in digital marketing, with hands-on expertise in campaign management and performance analysis.

• Strong proficiency in Google Analytics, Meta Ads Manager, Google Ads, CRM systems, and email marketing tools.

• Solid understanding of UTM tracking, conversion optimization, and attribution modeling.

• Experience with landing page builders (e.g., Unbounce, Elementor) and basic knowledge of HTML/CSS is a plus.

• Excellent communication, organizational, and project management skills.

• Ability to work both independently and collaboratively in a fast-paced environment.

• Up-to-date with the latest digital marketing trends, tools, and best practices.

Compensation & Benefits

• Pay: ₹12,000 – ₹18,000 per month (based on experience and performance)

• Benefits:

  • Cell phone reimbursement

  • Performance bonus

  • Annual bonus

• Schedule:

  • Day shift (In-person work)

Join Minu Fashions and play a key role in transforming our digital presence while advancing your career in a dynamic and creative environment.

• It is a Full Time Digital Marketing job for candidates with 6 months - 3 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be All Education levels and above with 6 months - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹10000 - ₹17000 per month that depends on your interview. It's a Full Time job in Kolkata.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., ARTVIEW MERCHANTS PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 2 Digital Marketing Executive at ARTVIEW MERCHANTS PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.