Digital Marketing Executive

Role Objective
Manage and execute digital marketing activities for assigned client accounts, including SEO, social media management, content coordination and client communication. All three executives share the same designation, responsibilities and accountability framework; project allocation may differ based on individual strengths.

Key Responsibilities

Social Media Management

• Manage assigned social media accounts.

• Prepare and maintain content calendars.

• Coordinate content creation and publishing.

• Handle captions, hashtags and scheduling.

• Monitor account activity and engagement.

• Understand Instagram and other platforms.

SEO

• Perform keyword research.

• Execute on-page SEO activities.

• Assist with technical and off-page SEO.

• Optimise website content and landing pages.

• Monitor organic performance and rankings.

• Work with Search Console and Analytics.

Trends & Creative Inputs

• Research trending content formats and ideas.

• Identify relevant trends for assigned brands.

• Suggest reel concepts, hooks and creative ideas.

• Conduct competitor and market research.

• Contribute to campaigns and content planning.

Client Communication

• Participate in client calls and discussions.

• Understand client requirements.

• Coordinate approvals and feedback.

• Communicate project updates.

• Maintain professional client relationships.

Reporting & Account Management

• Monitor social media and SEO performance.

• Prepare periodic reports.

• Track deliverables and deadlines.

• Take ownership of assigned client accounts.

Common Requirements

• Excellent verbal communication.

• Confident and presentable personality.

• Comfortable appearing on camera when required.

• Good understanding of social media and internet culture.

• Creative thinking and content awareness.

• Basic to good SEO knowledge.

• Client communication and coordination skills.

• Responsible and proactive approach.

• It is a Full Time Digital Marketing job for candidates with 6 months - 2 years of experience.