Key Responsibilities:
• Content Planning & Strategy: Develop and implement content calendars
aligned with marketing goals, focusing on relevant topics that resonate with our
target audience.
• Content Creation & Design: Create engaging, informative, and technical
content including articles, posts, graphics, and videos. Collaborate with designers
for visual content creation to ensure brand consistency and high engagement.
• Social Media Management: Regularly post content on LinkedIn, Facebook, and
X according to the defined schedule. Maintain a consistent brand voice and
optimize posting times for maximum reach.
• Data Analysis & Reporting: Monitor and analyze campaign performance using
platform analytics and other tools. Generate reports to measure KPIs such as
engagement rate, reach, impressions, and conversions.
• Strategy Planning & Execution: Use data-driven insights to refine content
strategies, optimize campaigns, and plan future activities to achieve targeted
objectives.
• Engagement & Community Management: Respond to comments, messages,
and inquiries promptly. Foster community engagement and handle interactions
professionally.
• Stay Updated: Keep abreast of latest social media trends, platform updates, and
best practices to continuously improve content and campaign effectiveness.
Required Skills & Qualifications:
• 3-4 years of hands-on experience in digital marketing, specifically on LinkedIn,
Facebook, and X.
• Strong understanding of social media algorithms, content strategies, and digital
advertising.
• Proficiency in content creation tools (Canva, Adobe Creative Suite, etc.) and
analytics platforms.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and derive actionable insights.