Digital Marketing Executive

We are looking for a creative and data-driven Instagram Content Strategy & Creation Executive who can take complete ownership of our Instagram presence—from planning and coordination to publishing and performance tracking (our business goal is virality and website visits from the right audience!).

• This role is ideal for someone who understands what works on Instagram, can plan content strategically, and execute it consistently with the help of a studio/video team.

Responsibilities

• Create a monthly Instagram content strategy aligned with brand goals and growth targets

• Plan and manage a detailed content calendar (reels, static posts, and stories)

• Coordinate with the studio/video team to brief, collect, and finalize required videos and creatives

• Publish and manage:

• 10–12 Instagram Reels per month

• 10–12 Static Posts per month

• Daily Story updates (engagement-focused, reposts, CTAs, etc.)

• Write engaging captions, hooks, hashtags, and CTAs optimized for reach and engagement

• Monitor performance metrics such as reach, engagement, saves, and profile visits

• Share performance reports every 15 days with clear insights and improvement suggestions

Requirements

• Proven experience managing and growing Instagram business pages

• Strong understanding of Instagram content strategy, reels, and storytelling

• Ability to plan content independently and execute consistently

• Experience coordinating with designers, editors, or studio teams

• Basic understanding of Instagram analytics and reporting

• Good communication and time management skills

• Comfortable working remotely and meeting deadlines

Other Details

• Work Type: Remote

• Payment: Paid (Monthly payout)

• Engagement: Long-term (preferred)

• Focus: Results-driven content (reach, engagement, growth)

• No requirement for highly cinematic content—we value relatable, high-performing content

• It is a Part Time Digital Marketing job for candidates with 0 - 6 years of experience.