Core responsibilities
Campaign management: Plan, execute, and monitor digital marketing campaigns across various channels like email, social media, and paid advertising.Content creation: Develop and post engaging content, such as blog posts, social media updates, and ad copy, to build brand awareness and interact with customers.Search engine optimization (SEO): Optimize website content and structure to improve search engine rankings and attract organic traffic.Analytics and reporting: Use tools like Google Analytics to track key performance indicators (KPIs), analyze campaign data, and generate reports on performance and ROI.Audience and market research: Identify target audiences, understand consumer behavior, and research industry trends and competitor activities to find growth opportunities.Budget management: Establish and manage advertising budgets for different digital platforms. Key skillsStrategic thinking and planningContent creation and copywritingProficiency with digital marketing tools and platforms (e.g., Google Analytics, social media management tools)Data analysis and reportingSEO/SEM knowledgeSocial media marketing expertiseExcellent communication and collaboration skills