Job Description: Digital Marketing Executive
Company: Accurate Risk Managers and Insurance Brokers
Location: Kothrud
Role Objective
To drive brand visibility, lead generation, and customer engagement for the insurance brokerage through digital channels. The role involves strategizing, executing, and optimizing digital marketing campaigns that highlight the company’s insurance products and services.
Key Responsibilities
Digital Strategy & Campaigns
Develop and implement digital marketing strategies aligned with business goals.
Plan and execute campaigns across Google Ads, social media, and email marketing.
Content Creation & Management
Create engaging content (blogs, posts, infographics, videos) tailored to insurance products.
Manage company website, ensuring SEO optimization and regular updates.
Social Media Management
Handle official accounts on LinkedIn, Facebook, Instagram, and Twitter.
Run paid and organic campaigns to increase brand awareness and generate leads.
SEO & Analytics
Optimize website and landing pages for search engines.
Track campaign performance using Google Analytics and other tools; prepare monthly reports.
Lead Generation & Nurturing
Design digital funnels to capture leads for motor, health, life, and corporate insurance.
Coordinate with sales teams to ensure smooth handover of qualified leads.
Brand Building
Enhance online reputation through reviews, testimonials, and PR activities.
Ensure consistent brand messaging across all digital platforms.