Digital Marketing Executive Company: Accurate Risk Managers and Insurance Brokers Location: Kothrud Key Responsibilities • Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other platforms. • Develop SEO/SEM strategies to improve website visibility, ranking, and lead generation. • Create engaging content (blogs, creatives, infographics, videos) tailored for insurance products and services. • Manage company website updates, landing pages, and optimize for conversions. • Monitor analytics, track KPIs, and prepare performance reports with actionable insights. • Collaborate with sales, HR, and product teams to align campaigns with business goals. • Conduct competitor analysis and market research to identify opportunities and trends. • Manage email marketing campaigns, newsletters, and drip campaigns for customer engagement. • Oversee social media presence, community engagement, and respond to queries/comments professionally. • Coordinate with external agencies, designers, and consultants for campaign execution. • Implement marketing automation tools to streamline lead nurturing and customer journeys. • Drive brand awareness initiatives through online PR, collaborations, and influencer outreach. • Ensure compliance with industry regulations and maintain ethical marketing practices. • Stay updated on digital trends, insurance-specific marketing strategies, and emerging technologies. Desired Skills • Strong knowledge of digital marketing tools (Google Analytics, Ads Manager, SEO tools). • Creative mindset with ability to design campaigns that simplify insurance concepts. • Excellent written and verbal communication skills. • Experience in lead generation and conversion optimization. • Ability to work independently