Digital Marketing Assistant

Job Description: Digital Marketing & Lead Generation Executive

JK Foods is hiring a Digital Marketing & Lead Generation Executive to join our growing marketing team in Goregaon East, Mumbai.

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## Role Overview

• Department: Marketing

• Location: Goregaon East, Mumbai

• Experience Required: 3 to 5 years

• Education: B.Com or a degree in Marketing

• Salary Range: ₹75,000 – ₹80,000 per month

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## Key Responsibilities

Digital Marketing & Campaign Management

• Plan and execute performance marketing campaigns across Google Ads and Meta platforms.

• Monitor key performance metrics including CTR, CPL, and ROAS to optimize ad spend.

• Manage SEO and SEM strategies to drive website traffic and conversions.

• Implement targeted email marketing campaigns using tools like Mailchimp or Brevo.

Lead Generation & Funnel Management

• Develop and execute data-driven lead generation strategies across multiple digital channels.

• Set up and optimize lead funnels using landing pages, lead forms, and automation tools.

• Collaborate closely with the sales team to ensure high lead quality and timely follow-ups.

• Maintain accurate, up-to-date lead data within the CRM system.

Creative Design & Content Creation

• Design static creatives, infographics, reels, and video elements using Canva.

• Develop engaging ad creatives tailored for paid campaigns, social media, and emailers.

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## Key Skills & Requirements

• Core Experience: Proven track record in digital marketing, paid media management, and lead generation funnels.

• Technical Skills: Hands-on proficiency with Google Ads, Facebook Ads Manager, Canva, and marketing automation/CRM tools.

• Soft Skills: Excellent written and verbal communication, multi-tasking capabilities, and sharp attention to deadlines.

• Preferred: Basic video editing, knowledge of content scheduling, and experience with A/B testing.

• It is a Full Time Digital Marketing job for candidates with 3 - 6 years of experience.