Plan and execute all digital marketing campaigns including SEO, SEM, email, social media, and display advertising
Manage company’s social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.)
Optimize content for the website and social media platforms
Measure and report the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct keyword research and optimize website content for search engines (on-page & off-page SEO)
Manage Google Ads and paid social media campaigns
Collaborate with designers and content writers to create engaging posts and landing pages
Stay up-to-date with the latest digital marketing trends and technologies
Use tools such as Google Analytics, Google Search Console, and other reporting tools to track campaign performance
Coordinate with the sales and business development team to generate qualified leads