A Digital Marketing Specialist strategizes and executes online campaigns to drive brand awareness, engagement, and conversions. They manage activities like SEO/SEM, paid advertising, social media, and email marketing, leveraging data analytics to optimize performance and maximize return on investment (ROI).
Key Responsibilities
Campaign Execution: Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Content & Advertising: Design, build, and maintain our social media presence. Create compelling copy for websites, ads, and email newsletters.
Data Analysis & Optimization: Measure and report performance of all digital marketing campaigns against established KPIs and ROI targets. Identify trends, optimize ad spend, and conduct A/B testing.
User Experience: Collaborate with internal teams (design/development) to design landing pages and optimize the overall user experience and conversion rates.
Market Research: Identify critical conversion/drop-off points in the customer journey and research competitor advertising trends.