1. Campaign Planning & Execution
Develop and execute digital marketing campaigns focused on lead generation across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
Implement A/B testing to identify the most effective campaigns and creatives.
2. Social Media Marketing
Manage company presence across social media platforms to build engagement and visibility.
Run paid social media campaigns to attract and convert potential leads.
Track engagement metrics and optimize content for better reach and conversion.
3. Email & WhatsApp Marketing
Design and execute email/WhatsApp drip campaigns for nurturing leads.
Segment the audience based on behavior, interest, and stage in the sales funnel.
Monitor open rates, click-through rates, and conversions to refine strategy.
4. Performance Tracking & Analytics
Track and analyze campaign performance metrics (CPC, CPA, CTR, ROI, etc.).
Prepare weekly and monthly performance reports with insights and recommendations.
Use tools like Google Analytics, Meta Business Suite, HubSpot, or Zoho CRM to monitor lead flow.
5. Lead Funnel Optimization
Work closely with the sales team to ensure lead quality and conversion tracking.
Identify drop-off points and optimize the lead journey for higher conversions.
Maintain CRM hygiene and ensure accurate lead categorization.
6. Market & Competitor Analysis
Conduct regular research on competitors’ campaigns and audience targeting.
Suggest new channels, trends, or tools to improve lead acquisition.
7. Collaboration & Strategy
Collaborate with the design, content, and tech teams to ensure consistent brand messaging.
Participate in marketing strategy meetings to align digital initiatives with business goals.