Digital Marketing Assistant

We are looking for a results-driven Performance Marketing Specialist who is highly experienced in Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should be comfortable managing advertising budgets, analyzing campaign performance, optimizing campaigns based on data, reducing acquisition costs, improving user quality and retention, and scaling profitable campaigns.

This is not a social media posting role. We are looking for someone who understands performance marketing, analytics and customer acquisition economics.

Key Responsibilities

• Plan, launch, manage and optimize Meta Ads campaigns

• Manage and optimize Google Ads / YouTube Ads campaigns

• Perform audience research, segmentation and targeting

• Create and test different ad creatives, copy, audiences and campaign structures

• Continuously optimize campaigns to improve:

  • CPA – Cost Per Acquisition

  • CAC – Customer Acquisition Cost

  • CPM – Cost Per 1,000 Impressions

  • CPC – Cost Per Click

  • CTR – Click Through Rate

  • CPI – Cost Per Install

  • ROAS – Return on Ad Spend

  • LTV – Customer Lifetime Value

  • Conversion Rate

• Analyze user acquisition funnels and identify where users drop off

• Monitor Day 1, Day 3, Day 7, Day 30 retention

• Optimize campaigns not just for registrations/installations but for quality users and paying customers

• Analyze CPA vs LTV and determine whether campaigns are actually profitable

• Scale successful campaigns while maintaining acceptable acquisition costs

• Identify and stop underperforming campaigns, ad sets, audiences and creatives

• Conduct A/B testing of creatives, landing pages, audiences and campaign strategies

• Work closely with the product and development team to improve conversion and retention

• Track campaign performance through analytics tools and dashboards

• Prepare regular performance reports with clear insights and action plans

• Monitor competitors and identify new advertising opportunities

• Stay updated with Meta and Google advertising algorithm changes and best practices

Must-Have Skills

Meta Ads

• Facebook & Instagram Ads

• Campaign structure and optimization

• Conversion campaigns

• Retargeting

• Lookalike audiences

• Custom audiences

• Creative testing

• Scaling campaigns

• Meta Pixel / Conversions API knowledge

Google Ads

• Search Ads

• Display Ads

• YouTube Ads

• App campaigns

• Conversion tracking

• Keyword research and optimization

• Remarketing

Analytics & Performance Marketing

• Google Analytics / GA4

• Meta Ads Manager

• Google Ads Manager

• Conversion tracking

• Funnel analysis

• Cohort analysis

• Retention analysis

• CPA / CAC / CPM / CPC / CTR / CPI

• ROAS

• LTV

• Payback period

• Customer acquisition economics

We Expect You To Understand

You should be able to answer questions such as:

• Why did CPA increase this week?

• Why is CPM increasing?

• Why are installs increasing but deposits/purchases are not?

• Which campaign is bringing the highest-LTV users?

• Should we increase the budget by 20%, 50% or 100%?

• When should an ad set be stopped?

• Why is one creative outperforming another?

• What is our actual CAC?

• What is the acceptable CAC based on our LTV?

• How can we improve Day-7 retention?

• How can we scale campaigns without destroying ROAS?

Requirements

• 2–5 years of hands-on performance marketing experience

• Strong experience with Meta Ads

• Strong experience with Google Ads

• Proven experience managing and optimizing advertising budgets

• Strong analytical and problem-solving skills

• Good understanding of mobile apps / websites and conversion funnels

• Ability to make decisions based on data rather than assumptions

• Experience with A/B testing and performance optimization

• Good communication and reporting skills

Preferred

Experience with:

• Mobile app user acquisition

• Dating / social apps

• Gaming apps

• Subscription products

• E-commerce

• Lead-generation businesses

• Firebase Analytics

• AppsFlyer / Adjust / Branch or similar attribution platforms

• SQL or basic data analysis

What We Are Looking For

We want someone who thinks like a growth marketer, not someone who simply creates campaigns.

You will be responsible for answering:

“If we spend ₹1 on advertising, how much revenue/profit can we generate from the users acquired?”

The person should be comfortable experimenting, analyzing data, finding winning strategies and scaling profitable campaigns aggressively.

Compensation

₹20,000 – ₹30,000/month, depending on experience and proven performance.

Performance-based incentives/bonuses can be provided for achieving agreed acquisition and revenue targets.

How to Apply

Please share:

1. Your total performance marketing experience

2. Monthly ad budgets you have managed

3. Platforms you have worked with

4. Examples of campaigns you have successfully scaled

5. Typical CPA/CAC and ROAS achieved

6. Industries/products you have worked on

7. Previous campaign case studies, if available

8. Expected salary

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.