Digital Marketing Assistant

• Digital Strategy & Execution: Develop, implement, and manage comprehensive online marketing campaigns across various platforms to enhance brand awareness.

• SEO & SEM Management: Perform keyword research, optimize website content for search engines, and manage paid search campaigns (Google Ads) to increase organic and paid traffic.

• Social Media & Content

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  Manage social media accounts (Facebook, LinkedIn, Instagram), engage with followers, and create or coordinate content (blogs, videos, newsletters)

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• Analytics & Reporting: Track key performance indicators (KPIs), analyze website traffic, and use Google Analytics to measure ROI, providing regular performance reports.

• Email Marketing & Automation: Build and segment email lists, run campaigns, and optimize click-through rates.

• Website Optimization: Maintain the company website, improve user experience (UX), and optimize landing pages for conversions.

  Workable +8

Required Skills & Qualifications

• Experience: Proven experience (typically 1-3 years) in digital marketing or a similar role.

• Technical Skills: Proficiency in Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and Content Management Systems (CMS).

• Content Creation: Strong copywriting skills and familiarity with design tools like Canva or Adobe Photoshop.

• Analytical Mindset: Ability to analyze data and turn insights into actionable strategies.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

  Workable +4

Key Performance Indicators (KPIs)

• Website traffic and organic search ranking.

• Lead generation and conversion rates.

• Social media engagement rate and growth.

• Cost per Click (CPC) and Return on Ad Spend (ROAS).

  LinkedIn +5

• It is a Full Time Digital Marketing job for candidates with 6 months - 6 years of experience.