Digital marketing is the practice of promoting brands, products, or services using online platforms and digital channels to connect with potential customers. It includes strategies such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC), Content Marketing, Email Marketing, Influencer Marketing, and Analytics.
The goal of digital marketing is to increase online visibility, generate leads, drive website traffic, improve customer engagement, and boost conversions. Unlike traditional marketing, digital marketing allows businesses to track real-time results, target the right audience, and optimize campaigns for maximum return on investment (ROI).
With the right mix of creativity, data-driven strategies, and modern tools, digital marketing helps businesses grow their brand presence, reach a global audience, and stay ahead of competitors in today’s digital-first world.