Business Analyst

Business Analyst - Digital Marketing

• About the Role:

We are looking for a highly analytical and detail-oriented Business Analyst to join our

Digital Marketing team. The role will be responsible for analyzing campaign performance,

identifying trends, generating insights, and enabling data-driven decision-making to

improve ROI across channels such as Google ads, Affiliates, DSP’s, Tiktok, Programmatic,

Meta & more channels.

Roles & Responsibilities:

• Collect, analyze, and interpret campaign performance data across multiple digital

marketing channels (Google ads, Affiliates, Legacy channels & more)

• Track KPIs such as CTR, CR, ROI, CAC, LTV, impressions, conversions, and other

revenue KPI’s metrics

• Reporting to AVP – Global Digital Marketing and will work closely with the marketing

team to optimize campaign effectiveness and recommend budget reallocations.

• Develop and maintain dashboards, reports, and presentations to communicate

insights to Regional Digital Marketing Heads across Asia, ME, Africa, LATAM & Europe

regions.

• Conduct deep-dive analysis to identify growth opportunities, risks, and performance

gaps.

• Support forecasting, budgeting, and ROI modelling for campaigns

• Collaborate with cross-functional teams including Business, Telecom Clients, Program

Management, Analytics, MIS, Engineering, Operations, Product and Finance to align

performance goals.

• Ensure accuracy, consistency, and integrity of marketing performance data.

• Monitor competitor performance trends, benchmarks, and industry best practices.

Required skills:

• Strong analytical skills with ability to translate complex data into actionable insights.

• Proficiency in Excel/Google Sheets, SQL, and data visualization tools

(Tableau, Power BI, Looker, or Google Data Studio).

• Understanding of digital marketing channels: Google Ads, Meta Ads,

Programmatic, Affiliate, Tiktok, Video Ads.

• Experience with marketing analytics platforms: Google Analytics, GA4, AppsFlyer,

or similar preferable.

• Familiarity with A/B testing, attribution modelling, and user funnel analysis.

• Excellent communication and presentation skills to convey insights to technical and

non-technical stakeholders.

• Detail-oriented, with a problem-solving mindset and ability to work under tight

timelines.

Qualification:

• BE/B.Tech or Master degree in Marketing, Business Analytics, Statistics, Economics,

or related field (Master’s degree is a plus)

• 1-3 years of experience in business analysis, performance marketing, or digital

analytics preferred.

• Prior experience in a fast-paced digital marketing agency, gaming, Telecom

Industry, e-commerce, or SaaS environment is preferred.

• It is a Full Time Digital Marketing job for candidates with 1 - 5 years of experience.

More about this Business Analyst job

1. What is the eligibility criteria to apply for this Business Analyst job?
   Ans: The candidate should be Graduate and above and above with 1 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹50000 - ₹50000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Business Analyst job?
   Ans: This Business Analyst job will have 6 working days.
4. Are there any charges applicable while applying or joining this Business Analyst job?
   Ans: No, there is no fee applicable for applying this Business Analyst job and during the employment with the company, i.e., Leading Client.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Business Analyst role?
   Ans: There is an immediate opening of 2 Business Analyst at Leading Client
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Business Analyst job?
   Ans: This Business Analyst job has Day Shift.