A Direct Selling Agent (DSA) for personal loans is an authorized intermediary who connects potential borrowers with banks or Non-Banking Financial Companies (NBFCs). DSAs assist with the entire loan process
Lead Generation: Identifying individuals who need immediate funds for reasons like medical expenses, weddings, or debt consolidation.
Customer Guidance: Explaining various loan products, interest rates, and tenure options to help clients choose the best fit.
Application Submission: Forwarding completed applications to the financial institution and following up until disbursal.
Documentation: Collecting and verifying necessary paperwork (KYC, income proof) to ensure the application meets the lender's criteria.