Customer Support Sales & Marketing Executive

Key Responsibilities

Brand & Content Management

• Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations

• Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence

• Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines

• Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support

• Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks

• Coordinate with sales teams to prepare proposals, quotations, and client presentations

• Maintain and update CRM records with lead details, follow-up status, and opportunity pipelines

• Support participation in tenders, empanelment applications, and vendor registrations

Events & Exhibitions

• Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)

• Manage logistics for stall setup, promotional material dispatch, and team coordination for events

• Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis

• Conduct market research to identify new industry segments, target customers, and competitive landscape

• Track competitor activities, pricing trends, and new product launches in relevant sectors

• Prepare monthly marketing reports with metrics on lead generation, campaign performance, and website analytics

Client Communication & PR

• Draft and send e-mailers, newsletters, and product launch communications to the client database

• Manage customer testimonials, feedback collection, and case study documentation

• Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications & Skills

Educational Qualifications

• Bachelor's degree in Engineering (Mechanical / Electrical / Electronics) with MBA in Marketing, OR

• Bachelor's degree in Business Administration / Marketing with proven experience in technical/industrial marketing

Experience

• 2 to 5 years of experience in B2B marketing, preferably in manufacturing, engineering, metrology, or capital equipment sectors

• Prior experience with calibration laboratories, testing equipment, or instrumentation industries is an added advantage

Technical Skills

• Proficiency in MS Office Suite (Word, Excel, PowerPoint)

• Hands-on experience with CRM tools (Zoho CRM, Salesforce, or equivalent)

• Familiarity with digital marketing tools: Google Analytics, Mailchimp, Canva, and LinkedIn Campaign Manager

• Basic knowledge of SEO/SEM concepts and website content management (WordPress preferred)

• It is a Full Time Customer Support / TeleCaller job for candidates with 1 - 2 years of experience.