Customer Support Sales Executive

Sales Executive – Elma Industries

Company: Elma Industries
Location: Hyderabad, Telangana
Role Type: Full-time | On-site/Field Sales
Department: Sales & Business Development
Industry: Packaged Drinking Water / B2B Hospitality

About Elma Industries

Elma Industries is a Hyderabad-based packaged drinking water company specialising in custom-labelled bottled water for businesses. Elma helps restaurants, hotels, cafés, events, corporates and other organisations create branded water bottles featuring their own logo and brand identity.

From label design and proofing to production, filling and dispatch, Elma manages the end-to-end process.

Our proposition:

Your Brand. Every Table.

About the Role

We are looking for an energetic and target-oriented Sales Executive to grow Elma's B2B customer base across Hyderabad.

The role will focus on identifying potential customers, making outbound visits/calls, generating leads, presenting Elma's custom-labelled water solutions, understanding customer requirements, preparing/following up on quotations and converting prospects into recurring customers.

This is a field-oriented B2B sales role, ideal for someone who enjoys meeting business owners, building relationships and developing new accounts.

Key Responsibilities

Lead Generation

• Identify and prospect potential B2B customers across Hyderabad.

• Build a pipeline of restaurants, hotels, cafés, pubs, banquet halls, caterers, event companies and corporate organisations.

• Conduct cold calls, WhatsApp outreach, email outreach and face-to-face meetings.

• Visit potential customers and introduce Elma's products and custom-branding solutions.

• Develop relationships with business owners, managers, procurement teams and decision-makers.

Sales & Business Development

• Understand customer requirements including:

  • Bottle size

  • Quantity

  • Frequency of requirement

  • Branding requirements

  • Delivery location

  • Event dates, where applicable

• Recommend suitable Elma bottle formats based on the customer's requirement.

• Present product samples, catalogues and quotations.

• Explain Elma's custom-label process and value proposition.

• Negotiate within approved commercial guidelines.

• Follow up consistently with prospects and quotations.

• Convert qualified leads into orders and recurring accounts.

Customer Relationship Management

• Maintain strong relationships with existing customers.

• Identify opportunities for repeat orders and increased volumes.

• Understand customer feedback and coordinate with internal teams for resolution.

• Maintain accurate records of leads, prospects, quotations, orders and follow-ups.

• Ensure a smooth handover from sales to operations for confirmed orders.

Market Development

• Identify new restaurants, hotels, cafés, events and corporate opportunities.

• Monitor competitor offerings and market pricing.

• Identify emerging hospitality and event businesses in Hyderabad.

• Build local business networks and referral opportunities.

• Participate in exhibitions, networking events and business-development activities when required.

Ideal Candidate

We are looking for someone who is:

• Confident and comfortable speaking with business owners and decision-makers.

• Strong in communication and interpersonal skills.

• Comfortable with field sales and customer visits.

• Proactive in generating new leads rather than depending only on inbound enquiries.

• Persistent with follow-ups.

• Target-oriented and commercially aware.

• Good at building long-term customer relationships.

• Comfortable using WhatsApp, Excel/Google Sheets and basic CRM tools.

• Fluent in Telugu and English; Hindi would be an advantage.

• Familiar with the Hyderabad business/hospitality market.

Experience

Preferred: 1–4 years of B2B sales / field sales experience.

Experience in any of the following would be advantageous:

• Packaged drinking water

• FMCG

• Hospitality

• Food & beverage

• Hotel supplies

• Restaurant supplies

• Corporate sales

• Event sales

• Printing/branding

• Packaging

• Distribution

Freshers with strong communication skills and a genuine interest in field sales may also be considered.

Key Performance Indicators

The Sales Executive will be measured on:

• New leads generated

• Qualified prospects

• Customer meetings/visits

• Quotations generated

• Conversion rate

• New customers acquired

• New recurring accounts

• Sales revenue

• Repeat orders

• Customer retention

• Follow-up discipline

• Sales pipeline value

• It is a Full Time Customer Support / TeleCaller job for candidates with 6 months - 6+ years Experience.