Customer Data Management:
Manage and optimize CRM systems to ensure data accuracy and effective customer segmentation.
Campaign Development:
Design and execute CRM campaigns for customer engagement, loyalty, and retention, potentially across various channels like email and social media.
Sales & Marketing Collaboration:
Work closely with sales and marketing teams to ensure a unified strategy and provide customer insights.
Post-Sales Support:
Coordinate after-sales follow-up, ensuring customer satisfaction with vehicle delivery, features, and warranty details.
Customer Experience:
Develop customer journey maps and implement strategies to enhance the overall customer experience.
Performance Monitoring:
Monitor and report on the effectiveness of CRM campaigns and customer satisfaction, identifying areas for improvement.
Product & Market Knowledge:
Maintain in-depth knowledge of automotive products and stay updated on market trends to better serve customers.
Key Skills & Qualifications
CRM Software Proficiency:
Expertise in managing and leveraging CRM platforms like Salesforce.
Analytical Skills:
Ability to analyze customer data to identify trends, segment customers, and develop targeted strategies.
Communication & Interpersonal Skills:
Strong abilities to interact with customers and internal teams, build relationships, and provide support.
Customer Focus:
A strong commitment to ensuring customer satisfaction and building long-term loyalty.
Collaboration:
Ability to work effectively with sales, marketing, and service departments to achieve common goals.
Automotive Industry Knowledge:
Familiarity with automotive products, sales processes, and post-sales support requirements.