Manage and maintain the CRM system to ensure accurate and up-to-date customer data
Develop and execute customer engagement and retention strategies
Segment customer data to support targeted campaigns and personalized communication
Analyze customer behavior and campaign performance to provide actionable insights
Coordinate with sales, marketing, and customer support teams
Monitor customer journeys and improve the overall customer experience
Create reports and dashboards to track KPIs and CRM performance
Ensure compliance with data protection and privacy regulations