The CRM Executive will be responsible for managing and strengthening customer relationships by ensuring structured communication, systematic follow-ups, and accurate record maintenance. The role involves acting as a bridge between customers and the sales team to ensure smooth coordination and timely resolution of inquiries.
The candidate will be expected to maintain an organized customer database, track leads and interactions, and ensure that no inquiry or follow-up is missed. A key part of this role is proactive engagement — understanding customer requirements, providing relevant information, and supporting the sales process to improve conversion rates.
This position demands strong communication skills, attention to detail, and the ability to handle multiple customer interactions while maintaining professionalism. The objective is not just handling calls, but building trust, ensuring customer satisfaction, and contributing to long-term business growth.
Maintain and update customer database accurately.
Handle inbound and outbound customer communication.
Coordinate with the sales team for lead follow-ups and conversion support.
Track customer inquiries and maintain proper follow-up records.
Share product/service information and required documents with clients.
Address customer queries and resolve concerns in a professional manner.
Maintain proper documentation and organized records.
Prepare regular reports of customer interactions and updates.
Ensure high levels of customer satisfaction through consistent engagement.
Strong communication skills
Good coordination and follow-up abilities
Attention to detail and data accuracy
Professional and customer-focused approach
Ability to work in a structured and organized manner
Graduate in any discipline
MBA (Marketing/HR) preferred but not mandatory