Content Creative Manager

Job Description – Creative Director

Role: Creative Director – Advertising & Brand Campaigns
Department: Creative & Marketing

About the Role

We are looking for a highly creative, concept-driven Creative Director who can transform ideas into impactful advertising campaigns and compelling brand visuals.

The ideal candidate should have a strong eye for aesthetics, storytelling, visual direction, and innovative advertising concepts. This role focuses on ad ideation, creative direction, brainstorming, concept development, and visualisation, from the initial idea to final execution.

Key Responsibilities

1. Ad Ideation & Concept Development

• Develop fresh, original, and engaging concepts for digital ads, brand campaigns, product launches, and social media.

• Create strong advertising narratives that connect with the target audience.

• Explore unconventional ideas, creative formats, and emerging visual trends.

• Translate marketing objectives into visually impactful creative concepts.

2. Creative Direction & Visualisation

• Define the visual language, mood, aesthetics, and storytelling approach for campaigns.

• Create moodboards, visual references, storyboards, and creative presentations.

• Visualise campaign concepts before production, including compositions, styling, lighting, locations, and overall execution.

• Direct photoshoots, video shoots, fashion films, product campaigns, and promotional content.

3. Brainstorming & Creative Strategy

• Lead brainstorming sessions to generate innovative advertising and campaign ideas.

• Collaborate with marketing, content, design, and production teams.

• Research creative trends, competitor campaigns, consumer behaviour, and emerging advertising formats.

• Develop campaign ideas that balance creativity with brand objectives.

4. Campaign Execution & Art Direction

• Oversee the creative process from initial concept to final output.

• Guide designers, photographers, videographers, editors, and content creators.

• Ensure consistency in brand identity, visual storytelling, and creative quality.

• Review and refine campaign visuals, advertisements, and creative assets.

Skills & Requirements

• Strong creative thinking, conceptualisation, and visual storytelling abilities.

• Excellent understanding of advertising, branding, art direction, and campaign development.

• Ability to turn abstract ideas into clear, executable visual concepts.

• Strong aesthetic sense with an understanding of fashion, lifestyle, and digital culture.

• Experience with moodboarding, storyboarding, creative presentations, and shoot direction.

• Awareness of current social media trends, pop culture, and consumer engagement.

• Strong communication, presentation, and team leadership skills.

• A portfolio showcasing original campaign concepts, advertisements, and creative direction.

What We're Looking For

Someone who doesn't just create content but creates concepts.

A creative mind who can imagine an advertisement before it exists, build a compelling story around a product, and translate that vision into a memorable campaign.

We want someone who can think, brainstorm, visualise, direct, and bring bold ideas to life.

• It is a Full Time Content Writer job for candidates with 2 - 6+ years Experience.