Job Summary
The Senior Copywriter is responsible for developing compelling, original, and strategically sound copy across multiple platforms. This role requires a strong conceptual thinker who can lead creative ideas, mentor junior writers, and collaborate closely with art directors, strategists, and account teams to deliver impactful advertising solutions.
Key Responsibilities
• Develop creative concepts and write clear, persuasive copy for advertising campaigns across digital, print, social, film, radio, and experiential media
• Lead copy development from brief to final execution, ensuring alignment with brand voice and strategy
• Collaborate with art directors, designers, and creative directors to produce integrated campaigns
• Present ideas and copy to internal teams and clients with confidence and clarity
• Edit and refine copy based on feedback while maintaining creative integrity
• Mentor and guide junior copywriters, providing constructive feedback and support
• Ensure all copy is accurate, on-brand, and meets legal and regulatory requirements
• Stay updated on industry trends, cultural insights, and emerging platforms
• Manage multiple projects and deadlines efficiently