Key Responsibilities
Write high-quality content for real estate websites, property listings, landing pages, blogs, and social media.
Create engaging copy for residential and commercial real estate projects.
Develop SEO-friendly blogs and website content based on relevant keywords and search intent.
Write content for brochures, flyers, email campaigns, advertisements, and marketing materials.
Research real estate trends, local markets, projects, competitors, and customer preferences.
Create compelling property descriptions highlighting features, amenities, location advantages, and USPs.
Collaborate with the marketing, sales, design, and SEO teams to develop content campaigns.
Proofread and edit content for grammar, clarity, tone, and consistency.
Maintain the company's brand voice across all communication channels.
Update existing website and marketing content when required.
Stay updated with real estate, digital marketing, SEO, and content marketing trends.
Requirements
Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
1–3 years of professional content-writing experience; experience in real estate is preferred.
Excellent written and verbal English communication skills.
Strong research and storytelling abilities.
Good understanding of SEO fundamentals, including keywords, headings, meta descriptions, and search intent.
Ability to simplify complex information and communicate it clearly.
Strong proofreading and editing skills.
Ability to manage multiple content assignments and meet deadlines.
Familiarity with WordPress, Google Docs, Canva, or similar tools is an advantage.