Job Title: SEO Content Writer / Copywriter
Job Overview
We are looking for a detail-oriented and creative SEO Content Writer to join our marketing team. You will be responsible for producing high-quality, engaging, and search-optimized content that resonates with our target audience and improves our search engine visibility. The ideal candidate knows how to balance compelling human storytelling with technical on-page SEO best practices.
Key Responsibilities
Content Creation: Write clear, engaging, and original copy for blogs, website pages, landing pages, and product descriptions.
Keyword & Topic Research: Conduct keyword research to identify high-potential content gaps, user intent, and search opportunities.
On-Page SEO Optimization: Naturally integrate target keywords, write compelling meta titles and descriptions, structure header tags (H1, H2, H3), and manage internal/external linking.
Editing & Proofreading: Review, edit, and proofread drafts to ensure grammatical accuracy, readability, consistency, and alignment with brand voice.
Content Refresh & Audits: Monitor content performance using analytics tools, and update/optimize legacy articles to maintain or improve rankings.
Cross-Functional Collaboration: Work closely with SEO specialists, social media coordinators, designers, and marketing managers to support broader campaigns.
Required Skills & Qualifications
Experience: 5+ years of professional experience in content writing, copywriting, or digital marketing (with a strong portfolio of published SEO work).
Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field (or equivalent practical experience).
SEO Knowledge: Solid understanding of on-page SEO principles, search intent, E-E-A-T guidelines, and keyword optimization..
CMS Experience: Experience publishing and formatting content via Content Management Systems like WordPress.
Soft Skills: Exceptional command of English grammar, strong time management, and the ability to meet tight editorial deadlines