Key Responsibilities: Create compelling and original content for websites, blogs, social media, email campaigns, and marketing materials. Understand target audience and craft content that aligns with brand voice and marketing goals. Collaborate with marketing and design teams to develop content strategies Research industry-related topics to produce accurate and informative content Proofread and edit content to ensure clarity, consistency, and error-free output Optimize content based on performance insights and feedback Requirements: Strong command of Hindi and/or English writing skills Good understanding of digital marketing and audience psychology Creative mindset with strong attention to detail Minimum 6 months of experience in content writing Experience in health, wellness, or e-commerce niches will be an added advantage Bonus Skills: Understanding of funnel-based content writing Ability to write in different tones (formal, casual, persuasive) Basic knowledge of SEO and keyword optimization