Content Writer

Job Summary:
The Content Executive/Writer will create, manage, and optimize content that drives demand generation, ABM campaigns, SEO performance, and lead nurturing. The role will support multi-channel digital marketing campaigns, including paid ads, email, social media, and website content, while ensuring messaging aligns with the brand, ICP, and key geographies.

Key Responsibilities:

• Develop and maintain a content calendar aligned with marketing campaigns, ABM, lead nurturing, and sales enablement.

• Support ABM initiatives with account-level and decision-maker-specific content.

• Collaborate with performance marketing, sales, and design teams to ensure content aligns with campaigns and ICP.

• Write blogs, case studies, social posts, ad copy, email content, landing pages, brochures, and whitepapers.

• Ensure SEO-friendly content, optimized for target keywords and search intent.

• Adapt content for regional markets (language, tone, cultural relevance).

• Collaborate with design/video teams to produce multi-format content (videos, infographics, GIFs).

• Support paid campaigns (Google Ads, Meta, LinkedIn, YouTube) by writing ad copy and landing page content.

• Support lead nurturing workflows and email campaigns with high-quality content.

• Participate in A/B testing of landing pages, email copy, and ad creatives to optimize engagement and conversions.

• Track and report content performance across channels (CTR, engagement, conversions, pipeline contribution).

• Use data to optimize content strategies and improve campaign performance.

• Ensure consistent brand voice, tone, and messaging across all content formats and platforms.

• Maintain content quality and align with marketing, sales, and product positioning.

• Stay updated on digital marketing trends, ABM strategies, SEO best practices, and emerging content formats.

• Propose innovative content ideas to improve engagement, lead quality, and pipeline impact.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• 2–5 years experience in B2B content marketing, preferably with exposure to ABM, SEO, paid campaigns, and lead nurturing.

• Strong writing, editing, and storytelling skills for business audiences.

• Knowledge of SEO, keyword research, on-page optimization, and CRO principles.

• Experience with CMS (WordPress, HubSpot), email automation, and social management tools.

• Understanding of performance marketing KPIs and multi-channel campaigns.

• Ability to collaborate with designers, video editors, and marketing teams.

• Analytical mindset to measure content performance and optimize accordingly.

• Creative, detail-oriented, organized, and deadline-driven.

•PLEASE APPLY ONLY IF YOU CAN COMMUTE TO KALHER, THANE.

Interested candidates may send their CVs at rmthr@rminingtools.com

• It is a Full Time Content Writer job for candidates with 1 - 5 years of experience.