Content Writer

Role Overview

We are seeking a passionate and detail-oriented Content Writer who can create engaging, persuasive, and SEO-friendly content that reflects our brand tone and drives traffic, engagement, and conversions.

Key Responsibilities

Website & Product Content

• Write clear and compelling product descriptions, category pages, and landing page content.

• Maintain consistency in brand tone and messaging.

• Improve conversion through persuasive copy.

Blog & SEO Content

• Research topics and write SEO-optimized blogs related to fashion, loungewear, lifestyle, and trends.

• Implement keywords, meta descriptions, and internal linking.

• Update and optimize existing content for better rankings.

Marketing & Social Content

• Write captions, ad copies, emailers, WhatsApp campaigns, and promotional content.

• Support performance marketing with high-converting ad creatives and landing page copy.

Brand Storytelling

• Help develop brand narratives, campaign messaging, and seasonal communication.

• Maintain tone across all platforms – website, social, marketplaces, and CRM.

Content Management

• Coordinate with SEO, social media, and design teams for content execution.

• Proofread, edit, and ensure accuracy across all written materials.

Skills Required

• Excellent written English (fashion/lifestyle tone preferred).

• Basic understanding of SEO writing, keyword research & content optimization.

• Ability to write both creative and conversion-focused copy.

• Strong research, grammar, and editing skills.

• Familiarity with Google Docs, Sheets, and CMS platforms.

Preferred Qualifications

• 1–3 years of content writing experience (D2C, fashion, or lifestyle preferred).

• Understanding of e-commerce customer journeys.

• Experience with blog publishing and basic CMS tools.

• Portfolio or writing samples required.

• It is a Full Time Content Writer job for candidates with 1 - 3 years of experience.