Content Writer

Job Overview

We are looking for a creative and result-oriented Content Writer who can write compelling, sales-driven content for digital marketing campaigns and eCommerce platforms. The ideal candidate should have strong product understanding and the ability to create high-converting content for Meta Ads, Google Ads, websites, blogs, and social media.

The candidate should know how to write content that grabs attention, builds trust, and encourages customers to take action.

Key Responsibilities

• Research products and understand their features, benefits, and target audience.

• Write high-converting Meta (Facebook & Instagram) Ads copy, including:

  • Primary Text

  • Headlines

  • Descriptions

  • Hooks

  • Call-to-Actions (CTAs)

• Create engaging Google Ads copy for Search, Display, and Performance Max campaigns.

• Write compelling video scripts for reels, short videos, and promotional campaigns.

• Develop creative hooks that capture attention within the first few seconds.

• Create sales-oriented content for product landing pages and eCommerce websites.

• Write SEO-friendly blogs and website content to improve organic traffic.

• Create content for social media posts, captions, and promotional campaigns.

• Collaborate with the design and video editing teams to develop high-performing creatives.

• Ensure all content aligns with the brand voice and marketing objectives.

• Stay updated with the latest digital marketing, advertising, and content trends.

Required Skills

• Excellent writing skills in Hindi and English.

• Strong understanding of consumer psychology and persuasive writing.

• Experience writing for Meta Ads (Facebook & Instagram) and Google Ads.

• Ability to create engaging video scripts and viral content ideas.

• Knowledge of SEO fundamentals and blog writing.

• Experience writing website content, landing pages, and product descriptions.

• Ability to conduct product research and competitor analysis.

• Understanding of digital marketing funnels and conversion-focused copywriting.

• Familiarity with AI content tools (such as ChatGPT) is an added advantage.

Preferred Experience

• 2–5 years of experience in Content Writing, Copywriting, or Digital Marketing.

• Experience in eCommerce, Healthcare, Ayurveda, FMCG, or D2C brands is preferred.

• Portfolio showcasing ad copies, website content, blogs, and video scripts.

• It is a Full Time Content Writer job for candidates with 2 - 4 years of experience.