A content writer in real estate creates various forms of content, like blog posts, social media updates, brochures, and video scripts, to attract and engage potential buyers, sellers, and investors. Their role is crucial for building trust, improving brand visibility through SEO and marketing campaigns, and translating property features into compelling lifestyle stories. A real estate content writer typically needs strong writing, editing, and proofreading skills, along with familiarity with digital marketing, SEO, and content management platforms.